A Year to Leave Behind, A Promise That Endures

This year has been one of the most challenging in recent memory. From the global pandemic to monumental social and political changes, we’ve seen significant shifts in how we live our daily lives.

One of the biggest changes has been the rapid shift from the physical world to the online space. On the positive side, technology has surpassed expectations. It has supported our growing demands, and when our physical world was locked down, the internet gave us a lifeline—keeping food, shopping, work, education, entertainment, and social connections accessible with minimal disruption. However, this surge in online activity also requires more focus to ensure that the internet remains a force for good.

Earlier this year, I shared my thoughts on the growing challenge of maintaining trust, especially online. Trust has been broken in many ways, particularly in the digital world. As creators of technology, especially platforms like Brandtrustworthy that amplify voices and perspectives, it’s essential for us to tackle the challenge and take proactive steps to protect and promote trust online.

The increasing shift to online interactions brings even greater responsibility for me and my team at Brandtrustworthy. Reviews are now the second most trusted source of consumer information—just behind recommendations from family and friends—and 89% of people rely on them before making a purchase.

My "Trust Promise" was an open commitment to the world that Brandtrustworthy would do more to ensure that both consumers and businesses could continue benefiting from our platform, knowing they can trust the content they find here. We’re committed